Norman Vincent Peale
1898 to 1993

Who was Norman Vincent Peale, and what is truly known of them?
What is known
American Protestant minister, born in Ohio and ordained a Methodist in 1922, who was pastor of Marble Collegiate Church in New York from 1932 to 1984. With the psychiatrist Smiley Blanton he opened a clinic beside the church in 1937, he preached on the radio for decades, and with his wife Ruth he founded the magazine Guideposts in 1945. The Power of Positive Thinking (1952) stayed on the bestseller lists for more than three years. It teaches prayer, pictured outcomes and confident phrases repeated. In 1960 he fronted a group of clergy who opposed the election of a Catholic president, and withdrew after the outcry.
The teaching
Taught from his own books, above all The Power of Positive Thinking (1952) and A Guide to Confident Living (1948).
Applied faith
Norman Vincent Peale teaches what he calls applied Christianity: the promises of the Bible taken up as working tools for everyday trouble, worry, fear, failure and fatigue. Faith, in his teaching, is a power. A person who believes in God, and so believes in themselves as God's creature, releases a strength they did not know they had; a person sunk in feelings of inferiority, often learned in childhood, wastes that strength in doubt. His method is to replace the habit of defeat with the habit of faith.
The picture of success
His first rule is to form a picture of oneself succeeding and to hold it firmly, never letting it fade, since the mind tends to bring about what it pictures. Others follow from it. When a thought of failure comes, cancel it at once by saying a hopeful one aloud. Do not build obstacles in imagination, and do not stand in awe of other people or copy them. Make a fair estimate of your own ability, and then raise it a little. Put yourself in God's hands, and say often through the day: “If God be for us, who can be against us?” and “I can do all things through Christ which strengtheneth me.”
Emptying the mind
Worry, he teaches, is a habit, and a habit can be broken. Twice a day the student empties the mind: deliberately lets go of fears, resentments and regrets, picturing them drained away, and then fills the emptied mind at once with thoughts of faith and calm, since an empty mind does not stay empty. The same is done before sleep. He asks too for a time of silence each day, a quarter of an hour of sitting still, picturing peaceful scenes and saying over slowly words of quietness and lines of scripture.
Thought conditioners
For the hours between he gives what he calls thought conditioners: short sayings, most of them from the Bible, written on cards and carried, read at odd moments and repeated until they colour the mind's habits as dye colours cloth. Each is chosen for a trouble: a promise of strength for weariness, of peace for anxiety, of courage for fear. The repetition is the method. The mind, he holds, comes to think what it is often told.
Prayer power
Prayer, for him, is a power as natural as electricity, and best when simple: plain words, spoken as to a friend who is present. He teaches praying for others, above all for people one dislikes, which changes the one who prays; sending brief silent prayers toward the people one passes in the street or sits beside on a train; and the formula of three words, prayerize, picturize, actualize, taught in the branch Where it comes from: pray about the aim, picture it achieved, and act as the way opens.
Expect the best
Expectation, he teaches, tends to fulfil itself. The student is to expect the best and to think in terms of success, to break a large obstacle into parts and meet each in turn, and when defeat comes, to refuse to call it final. Enthusiasm is a discipline rather than a mood: act with enthusiasm, he advises, and the feeling follows.
Pastor and physician
Peale did not set faith against medicine. His clinic beside the church joined a pastor and a psychiatrist, because, he held, the troubles of the mind and the troubles of the soul are often one trouble, and the two callings meet it best together. The house teaches his habits as he taught them and holds his promises lightly: his proofs are stories, and hope serves best beside a plan that expects the obstacles, as the branch From wish to plan teaches.
Orders and memberships
A Freemason by the lodges’ own records: he was made a Mason in a Brooklyn lodge in the 1920s, served as Grand Chaplain of the Grand Lodge of New York about 1950 and held the thirty-third degree of the Scottish Rite. He was a minister first of the Methodist Church and then of the Reformed Church in America.
The legend
That positive thinking is a tested method. The book’s proofs are stories of unnamed people and unnamed experts, as psychologists and theologians of his day said in print, and later research finds that expecting the best without planning for obstacles can lower effort. That his teaching was secretly occult: writers have shown how much he drew from New Thought authors such as Florence Scovel Shinn, whose books he praised, and nothing more hidden than that.
Their works
- The Power of Positive ThinkingBook, 1952
His best known book, teaching prayer, pictured outcomes and confident phrases repeated as the way through worry and failure. It stayed on the bestseller lists for more than three years. Psychologists and theologians of his day noted that its proofs are stories of unnamed people, and later research finds that expecting the best without planning can lower effort.
Ask the Oracle about it - The Art of LivingBook, 1937
His first book, drawn from his sermons at Marble Collegiate Church in New York. It already joins Christian faith with advice on mental health in the plain style that made him known. It came out in the year he opened his clinic with the psychiatrist Smiley Blanton.
Ask the Oracle about it - Faith Is the AnswerBook, 1940
A book written with Smiley Blanton, a psychiatrist who had been analysed by Freud, in which pastor and doctor discuss fear, guilt and other troubles together. It grew from their clinic beside the church. It was an early meeting of American religion and psychiatry.
Ask the Oracle about it - GuidepostsMagazine, from 1945
The small magazine he founded with his wife Ruth, carrying true stories of faith and hope told by ordinary readers and well known people. It grew into one of the most widely read magazines in America. It is still published.
Ask the Oracle about it - A Guide to Confident LivingBook, 1948
The book that came before The Power of Positive Thinking, on overcoming fear and doubt through faith, prayer and right thinking. It was a bestseller in its own right. It shows how much he drew from New Thought writers alongside his preaching.
Ask the Oracle about it
How the house tells a life
This life is told from the record, with what is documented, what is legend and what was forged kept apart. A membership in an order is stated only where documents show it. A person’s chart explains none of their deeds.
The arts it feeds
Lives near it in time
Thinkers and teachers
Aldous HuxleyJiddu KrishnamurtiJ. B. RhineWilhelm ReichGershom ScholemJoseph MurphyWolfgang PauliJoseph CampbellShunryu SuzukiNeville GoddardMircea EliadeAlan WattsThe whole tree

